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Global conservation organisation WWF has teamed up with Massey University to launch a new green competition for the university’s design students. In support of Earth Hour (on the 27th March this year) the Eco-innovations competition will reward creative work in a broad range of media that promotes sustainability. 

The competition aims to demonstrate that creative solutions to climate change and sustainable living are possible through our bright young design talent.

Entries close on the 15th March and shortlisted solutions will be displayed on the WWF web site – www.wwf.org.nz from 19 March. The winners will be announced just before earth hour on Saturday 27th March.

The panel of expert judges includes Starfish’s own designer Laurie Foon as well as award winning Wellington architect Ian Athfield, innovative furniture designer David Trubridge and  2009 NZ Arts Foundation Laureate, photographer Anne Noble.

In a brilliant mix of ecology and fashion, Starfish have teamed up with Project Crimson to produce a second round of fund raising tee-shirts.

A great Christmas gift idea, the tees cost just $55 with all proceeds going towards Project Crimson’s efforts in replenishing NZ’s  pohutukawa and rata trees (of which over 90% have disappeared from our coastline).

Purchase your tee from our Starfish stores, online at www.projectcrimson.org.nz, or by calling 0800 pohutukawa.

Designed, made and printed in New Zealand

To commemorate the 75th anniversary of the Waitaki Dam Starfish, in partnership with Meridian Energy, joined forces and used the dam as a spectacular backdrop to shoot Starfish’s Winter 2010 range – Brave New World.

Meridian Energy suggested the location after they and fashion label Starfish formed a business partnership based on their common interest in sustainability. Meridian spokesperson Alan Seay said the pairing of the fashion label and the dam made perfect sense – “Inviting Starfish to shoot at the Waitaki Dam seemed like the most fitting way to showcase our joint efforts and pay a modern tribute to an icon of sustainability on its 75th anniversary.”

Returning from the shoot  Starfish founder Laurie Foon says that she couldn’t imagine a better experience or location. “It was a really great experience to be in such an awe inspiring place, the detail is splendid. We were wondering how it would work but now we’re dreaming of holding a fashion show in there. It was also humbling to think that the Waitaki Dam was hand made (literally by pick and shovel) by Kiwis back in the days of the Great Depression.

At the end of the day we hope this shoot will show that you don’t have to dress down to care for the environment and that eco-friendly fashion can be fabulous.”

“Wellington eco warrior Starfish broke new ground to become the first fashion label to present a totally sustainable and eco-friendly collection at Air New Zealand Fashion Week.

Every piece in the Starfish collection, Brave New World, was sustainable, including hats for Starfish by Petone’s Hills hats and Fair trade Veja footwear. The range included New Zealand-made organic cotton knickers, and garments made of bamboo silks, New Zealand merino, and koplon, a fibre made of 30% wool and 70% recycled fabrics.”

Carolyn Enting, The Dominon Post, Oct 1 2009.

“Starfish’s collection was the highlight of the group show, providing ANZFW’s first complete show of environmentally friendly garments.

The collection was called Brave New World, and featured uniform-inspired pieces, striped merinos, double-breasted coat and more, all in eco-friendly fabrics.”

Zoe Walker, The New Zealand Herald, Sept 25 2009