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“Wellington eco warrior Starfish broke new ground to become the first fashion label to present a totally sustainable and eco-friendly collection at Air New Zealand Fashion Week.

Every piece in the Starfish collection, Brave New World, was sustainable, including hats for Starfish by Petone’s Hills hats and Fair trade Veja footwear. The range included New Zealand-made organic cotton knickers, and garments made of bamboo silks, New Zealand merino, and koplon, a fibre made of 30% wool and 70% recycled fabrics.”

Carolyn Enting, The Dominon Post, Oct 1 2009.

“Starfish’s collection was the highlight of the group show, providing ANZFW’s first complete show of environmentally friendly garments.

The collection was called Brave New World, and featured uniform-inspired pieces, striped merinos, double-breasted coat and more, all in eco-friendly fabrics.”

Zoe Walker, The New Zealand Herald, Sept 25 2009

THIS YEAR STARFISH HIT THE CATWALK WITH A FIRST AT ANZFW, PRESENTING A COMPLETE SHOW OF ECO-FRIENDLY GARMENTS.

This season the team at STARFISH were set the ambitious goal of presenting a show where every garment had to not only look wonderful but had to also incorporate eco fabrics, trims and/or manufacturing techniques.
Founder and head designer Laurie Foon says that “with recent shows we’ve been close, but this time we’ve finally managed to deliver the desired blend of progressive styling, wearability and eco-consciousness across every single garment. 
It really is an exciting milestone and we hope the show demonstrates that you can still be glam while considering the environment.”
Starfish’s Winter 2010 Collection: Brave New World is inspired by an era of adventure and discovery when spirited individuals pushed boundaries and opened up new possibilities.  
It is interpreted throughout the collections’ confident silhouette and uniform–esque features.  It also reflects the labels groundbreaking journey in the field of sustainable fashion and it’s innovative use of natural and recycled fabrics including New Zealand grown and knitted merinos, bamboo and silk blends, Tencel, organic cotton and a breakthrough recycled fibre mix, Koplon.
Foon says that ultimately Starfish’s aim is to create beautiful garments with as minimal impact upon the earth as possible. 
“This is the essence of Starfish, and what gets us out of bed in the morning.”

For 1 week only (beginning on Wednesday 21st) Starfish is having a 50% OFF SALE on a range of labels and accessories including:

Laurie Foon (last ever collection) • Descendant Organic Denim • Kowtow Fair-Trade Tees • Standard Issue and Skin & Thread Knitwear • Kathryn Wilson and Terra Plana Shoes • Nancy Bird Bags • Veja Fair-Trade Trainers (selected pairs) • and of course all Starfish garments.

If you want more information on what we have in stock give us a ring on – (Wgtn) 04-385 3722, or (Chch) 03-365 7497.

On World Environment Day (Friday 5 June) the team at Starfish swapped frocks for gumboots and joined Project Crimson, Meridian, WCC and some local schools in a mass planting of native trees in Wellington.

Two thousand five hundred young trees, including five hundred northern rata, were planted at Ian Galloway Park as part of Project Crimson’s efforts to enable pohutukawa and rata to flourish again in their natural habitat.

We like to think of it as a ‘thanksgiving for the world’ where it’s all about giving back rather than taking. And what better way to mark World Environment Day than getting stuck in and giving a home to rata seedlings – or any tree for that matter.